seo
Full Form of SEO: Search Engine Optimization
SEO Manly is made up of two words
1. Search Engine
2. Optimization
1. Means of Search Engine = It is a software system
Designed to find search engine information in this
2. Means of optimization = taking the best of anything in it
Table of contents
1. what is seo, what does seo stand for?
2. benefits of seo
3. types of seo
4. how does seo work?
5. seo ranking factor
6. set tools
7. SEO Optimization Tool
8. Continue to learn SEO
1. what is seo
it means search engine optimization. Seo professionals optimize websites, webpages, and content for high ranking in search engines like Google.
1. search
2. engine
3. optimization
1. Search = When people search for the answer to any type of question, it is called a search
2. Engine = a site [such as Google or Bing] where a person can search
3. Optimization = when we want to take the best of something
2. Benefits and importance of seo
SEO can bring your site to ranking, and bring organic search traffic to your website.
People are searching for anything that is directly related to your business. These are all opportunities to connect with people, answer their questions, solve their problems, and be a trusted resource to them.
More website traffic = When your site is optimized for search engines, it gets more traffic
More Customers = To optimize your site it has to target the keywords which are the words your customers are searching which means you will get more traffic
Better Reputation = Higher ranking on Google builds credibility for your business. If Google trusts you, people trust you.
If you want more website traffic, more customers, better reputation, then SEO is best for you (SEO is the solution)
3. Types of SEO
Google and other search engines keep many things in mind while ranking the content, in this way, there are many types of SEO, out of which there are three main factors.
a. On-page
b. Off-page
c technical seo
a. On-page SEO = optimizing the quality and structure of the content on a page
Example = HTML, title of page and URL, etc.
b. Off-page SEO: Linking to that page from other sites and other pages on your site is called off-page seo.
Example: Backlinks, internal linking, and reputation are your off-page MVPs.
c. Technical SEO: Technical SEO includes crawling, indexing, rendering, and website structure
note without technical seo you cannot rank
Example: Site security (SSL certificates), UX, and structure are key here.
The above three types of SEO are used for websites and blogs, but they also apply to three subtypes of SEO:
Local SEO: Getting your business to rank as high as possible in Google Maps and on the local results of the SERP. Reviews, listings, and Google Business profile optimization are most important here.
Image SEO: A mix of on-page and technical strategies to get images on your website pages to rank in Google image search.
Video SEO: A mix of on-page, technical, and off-page strategies to get your videos to rank in YouTube or Google video results.
While all three subtypes require all three core types of SEO, they do vary in how heavily they rely on each core type.
4. How does SEO work?
So how does Google determine which pages to surface in the search engine results page (SERP) for any given query? How does this translate into traffic to your website?
Google’s search crawlers constantly scan the web, gathering, categorizing, and storing the billions of web pages out there in its index. When you search for something and Google pulls up results, it’s pulling from its index, not the web itself.
Google uses a complex formula (called an algorithm) to order results based on some criteria including the quality of the content, its relevance to the search query, the website (domain) it belongs to, and more.
How people interact with results then further indicates to Google the needs that each page is (or isn’t) satisfying, which also gets factored into the algorithm.
In other words, Your role is to produce content that satisfies Google’s expertise, authority, and trust requirements, which satisfy its searchers’ requirements.
5. SEO ranking factors on Google
Google uses an automated ranking system that looks at many factors and signals about the hundreds of billions of web pages and other content in our search index to present the most relevant, useful results in under a second.
According to FirstPageSage, these are the top Google ranking factors and how they are weighted:
Consistent publication of high-quality content (26%)
Keywords in meta title (17%)
Backlinks (15%)
Niche expertise (13%)
User engagement (11%)
Internal links (5%)
Mobile-friendly/mobile-first (5%)
Page speed (2%)
Site security/SSL certificate (2%)
Schema markup/structured data (1%)
Keywords in URL (1%)
Keywords in H1 (1%)
those seemingly small factors, like keywords in URL, that on their makeup 1%, are not so small.
6. SEO tools
You can’t carry out effective search engine optimization without data, and to get data, you need tools.
The best SEO tools for an optimal SEO strategy are:
a. Google Analytics: Google Analytics is a tool that provides in-depth insight into the online performance of your website and business.
it is used to track website activity such as traffic, traffic source duration, session duration bounce rate, etc.
b. Google Search Console: GSC is essential for content-focused and technical SEO. Although some Search Console data appears in Google Analytics, there is a lot you get in the platform on its own.
c. Keyword research tools: As mentioned above, you’ll need these so you can find keywords that are realistic for you to target in terms of search volume and competition.
d. SEO software: If you’re going to look at deeper SEO metrics like backlinks, competitive information, and more advanced keyword data, you’ll need a paid SEO tool like Ahrefs, Moz Pro, Screaming Frog, SEMrush, etc.
e. Website graders: Whereas the aforementioned tools are often complex and require you to know how to make sense of the data, website graders can simplify SEO for you and offer more guidance.
7. SEO Optimization Tool
Localiq Website SEO Audit Sample Report
SEO strategies and best practices:
a. Always search the keyword: What people are looking for when doing a particular search in Google may not be what they are looking for. Keyword intent matters, so always research the keywords you're trying to target to make sure your intent matches.
b. Be patient: SEO takes time. Like, a lot of time. It can take a few months before you start to see the fruit of your efforts, but once you start seeing the impact, the benefits compound over time—so don’t give up prematurely!
c. Focus on quality: Google is always updating its algorithm and coming out with new SERP features, but at the end of the day, it’s all designed to surface the best content out there. So your focus should always remain on creating useful, trustworthy content consistently. That is the best SEO strategy above all else.
8. Continue to learn SEO
This guide should get you off to a firm start with SEO optimization, but we have some additional resources to help you learn SEO. Many of them have been linked in the guide, but here are some more:
Post: SEO Basics: A Beginner’s Guide to SEO
Post: The 10-Step SEO Audit & Checklist
Free course: The Complete Guide to Local SEO
Free download: 25 Ways to Get More Traffic to Your Website
Free download: 10 Ways to Get on the First Page of Google
As we mentioned above, you can get a free, instant SEO audit with our free Website Grader.