Campaign Types We Run
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Campaign
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Best for
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Example
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Search
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People actively looking
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"IVF centre in Jaipur", "packers and movers Jaipur"
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Performance Max
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eCommerce and broad lead goals
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Online store selling block-print bedsheets across India
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Shopping
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Product sellers with a Merchant Center feed
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Jewellery or handicraft eCommerce
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YouTube
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Awareness and remarketing
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New real estate project walkthrough
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Display and remarketing
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Bringing back visitors who left
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Coaching institute visitors who didn't enquire
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Demand Gen
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Visual product discovery
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Fashion and home décor brands
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How Much to Spend and What Management Costs
Ad spend
Google Ads has no minimum, but you need enough clicks to learn what works. Rough starting points:
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Business type
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Suggested monthly ad spend (INR)
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Local service (clinic, salon, repair)
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₹10,000 to ₹30,000
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Coaching or school admissions
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₹30,000 to ₹1,50,000 in season
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Real estate project
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₹50,000 to ₹3,00,000
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eCommerce store
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₹25,000 and up, scaled by return on ad spend
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B2B manufacturer or exporter
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₹20,000 to ₹80,000
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Google charges GST on ad spend in India, so factor that into your budget.
Management fee
Agencies usually charge either a fixed monthly fee or a percentage of ad spend (often 10% to 20%). Ask exactly what's included: landing pages, tracking setup, creatives and reports.
Why Google Ads Fail (and How We Fix Them)
1. No conversion tracking. Without it, Google optimizes for clicks, not leads.
2. Broad keywords without negatives. "Website" also brings people searching "free website" or "website jobs".
3. Wrong location settings. Ads show to people "interested in" Jaipur, including those in other countries.
4. Sending traffic to the home page. Each ad needs a matching landing page.
5. Slow mobile pages. Most clicks come from phones. A slow page wastes the click.
6. Running ads at 3 a.m. when nobody can answer the phone.
7. Letting "auto-apply recommendations" change the account without review.
Our Google Ads Process
1. Account audit (free if you already run ads).
2. Goal and budget plan with target cost per lead.
3. Tracking setup for calls, forms, WhatsApp and sales.
4. Landing page creation or fixes.
5. Campaign build with tight keyword groups and negatives.
6. First 2 weeks: daily checks, search term cleanup.
7. Ongoing: ad tests, bid strategy changes, budget moves to what works.
8. Monthly report and call.
Run Ads Yourself or Hire an Agency?
DIY works if your budget is small, you have time to learn and you're willing to check the account every few days. Start with our Google Ads guide for beginners.
Hire an agency when ad spend crosses ₹20,000 to ₹25,000 a month, when leads matter to your business or when you've tried and not seen results.
What goes wrong alone: spending on irrelevant searches, no call tracking, and accepting every automatic suggestion Google makes.
Example: A Coaching Institute's Admission Campaign
A typical admission-season campaign looks like this. (Illustrative example; see internal notes.)
A Jaipur coaching institute spent on ads for months but most enquiries came from other cities or from students asking about free notes.
- Week 1: Added call and WhatsApp tracking. Restricted location to Jaipur and nearby towns. Added negatives like "free", "PDF", "job".
- Week 2: Built separate landing pages for each course with batch dates and fees.
- Weeks 3 to 6: Shifted budget to the two courses with lowest cost per enquiry. Added remarketing for page visitors.
Enquiries became more local and more relevant, and the counselling team spent less time on calls that would never convert.
What You Should Get in a Monthly Report
- Total spend, clicks, leads and cost per lead
- Leads by campaign and keyword
- Search terms added as negatives
- Ad and landing page tests run
- What we'll change next month
If your current agency can't show these, ask why.
Why Choose Hyper Software as Your Google Ads Agency
- Tracking first, then spending
- Landing pages built by our in-house web team
- Account stays in your name
- Jaipur team, clients across India and abroad
- Honest advice, including when ads aren't the right channel for you
Get a free Google Ads audit. Call or WhatsApp +91 9079282750 or visit www.hypersoftware.in.
