Features of an Export-Ready B2B Website
- Searchable catalogue with filters (category, material, technique, colour, size)
- Buyer login to view prices, MOQ and stock programs
- Request for quote (RFQ) basket: buyers add items and send one enquiry
- Sample request form
- Downloadable catalogues (PDF) by collection or season
- Multi-currency display and optional multi-language content
- Company pages: factory, process, artisans, sustainability, certifications
- Trade fair page with booth details and new collections
- CRM integration so every enquiry is tracked and followed up
- Fast loading worldwide through a CDN
Showing Products the Way Buyers Source
Each product page should include:
| Field |
Example |
| Product code |
HS-BP-2041 |
| Category |
Bedsheet set |
| Material |
100% cotton, 180 TC |
| Technique |
Hand block print, natural dyes |
| Sizes |
Queen 90" × 108", King 108" × 108" (also in cm) |
| MOQ |
50 pieces per design |
| Lead time |
45 to 60 days |
| Packing |
Individual polybag, 20 pcs per carton |
| Customization |
Colourways, private label |
Getting Found by Buyers Abroad
- International SEO: pages targeting terms like "hand block printed bedding manufacturerIndia", with country targeting where needed.
- Hreflang and language versions for key markets (e.g., German, French, Spanish) if you have buyers there.
- Google Ads focused on importer and wholesale searches in selected countries.
- LinkedIn company page and outreach to buyers.
- Google Business Profile for your Jaipur factory or showroom.
- Content: guides on techniques, care instructions and sustainability that buyers search for.
Website + Trade Fairs: Working Together
Trade fairs like IHGF Delhi Fair are still where many relationships start. Your website makes those meetings count:
- Before the fair: announce booth number and new collection on the site; email buyers a link.
- At the fair: QR codes on your booth and catalogue link to the online collection.
- After the fair: send buyers a login to see prices and place RFQs; follow up through the CRM.
Cost and Timeline
| Project |
Typical cost (INR) |
Timeline |
| Professional exporter website with catalogue and enquiry |
₹40,000 to ₹1,20,000 |
3 to 6 weeks |
| B2B portal with buyer login, RFQ basket and CRM |
₹1,20,000 to ₹3,50,000 |
6 to 10 weeks |
| B2B + retail store (Shopify or custom) with multi-currency |
₹2,00,000 to ₹5,00,000 |
8 to 14 weeks |
Photography, product data entry, translation and international marketing are usually separate.
Example: A Sanganer Textile Exporter
Here's a typical project. (Illustrative example; see internal notes.)
A block-print textile exporter relied on two trade fairs a year and a PDF catalogue that was months out of date. Buyers emailed asking for prices on items already discontinued.
- Weeks 1 to 2: Cleaned product codes and created a master sheet with sizes, materials, MOQ and lead times.
- Weeks 3 to 7: Built a B2B website with collection filters, buyer login for prices, RFQ basket and an artisan process section with real photos.
- Week 8: Connected enquiries to a simple CRM; added QR codes to trade fair materials. After launch: Started international SEO on technique-based keywords.
Buyers could browse the current range anytime, and the team spent less time resending
catalogues.
Common Exporter Website Mistakes
- Showing retail-style prices to wholesale buyers
- No product codes, so buyers can't reference items in emails
- Sizes only in inches or only in cm
- Huge PDF catalogues as the only way to browse
- Contact form that goes to an unchecked email
- Generic stock photos instead of real factory images
- Copy-paste text that's identical to other exporters' sites
Why Choose Hyper Software
- Jaipur team that understands local export businesses
- B2B portals with buyer login, RFQ and CRM integration
- International SEO and Google Ads support
- Design for catalogues, packaging and trade fair materials
Plan your export website. Call or WhatsApp +91 9079282750 or visit www.hypersoftware.in.